What Does Inbound Marketing Really Mean?
It’s common knowledge that search engine optimization, social media, content marketing, and other earned media is all inbound marketing. But what is inbound marketing really? Turns out, it’s much more...
View ArticleThis Week on the Web: Industry News, Social Impacts on SEO, and Terrible...
As usual, we bring you our highlights from the week on the Web. This week is a particularly social edition. The folks over at SEOmoz released their 2012 Industry Survey data. Anyone in the industry,...
View ArticleSounding the “Smoke Alarm” for a Good Cause
It’s amazing when you realize how, in just the last half-decade alone, modern technology and social media have made it possible to spread the word about various causes. With the click of a button, you...
View ArticleBringing Myspace Back: A New Myspace After a Long, Long Time
Halloween came early this year! It looks like new Myspace is dressing up as every currently relevant social network out there. Very clever, costume, Myspace. And very real, too. I get the uncanny...
View ArticleFacebook’s new Global Pages add a little local flavor
It’s no secret that millions use Facebook to not only catch up with family and friends, but also to converse with some of the companies whose products and services they use every day. Whether it’s to...
View ArticleMost Awkward Holiday Stock Photos Ever
We’re back with another round of astonishingly awkward stock photos, this time with an unfortunate amount of holiday flair! Alright. We get it. A lot of retailers have holiday specials and it makes...
View ArticleSuper Bowl 2013 Commercials Gear Up for Social Debut
For years, Super Bowl marketing has been the big splash for larger companies and well-known brands to showcase their best and newest ads. The promotions used to be kept under lock and key until the big...
View ArticleVery Pinteresting…Pinterest Looks to Increase their Valuation to $2.5 Billion
By now, we hope all of you have heard of (if not utilized) the online pin-board affectionately coined “Pinterest.” This social media outlet is used to “pin,” or save images, links, and anything else to...
View ArticleHeard it Through the Social “Vine”
Twitter introduced a new app with the new year. Vine is a mobile service released on January 24th that lets you capture and share short looping videos. Not unlike Tweets, videos on Vine are meant to be...
View ArticleRIP Tweetdeck Mobile Apps
For those of you who don’t know what Tweetdeck is, this probably won’t even concern you, but we’ll fill you in anyways. Also: where have you been? Tweetdeck is a social media dashboard application for...
View ArticleTracking Facebook Graph Searches in Google Analytics
Zuckerberg shook up Internet users (as he has a habit of doing) in January when he launched the Facebook Graph Search feature, creating a semantic search engine designed to give answers to user natural...
View ArticleTumblr Into Our Hearts
Tumblr: Home to the hundreds of hilarious gifs on the internet. It’s only fair we pay respects to the joy it has brought to so many of our lives. If you don’t know Tumblr, you don’t know living. Ol’...
View ArticleThere’s No Place Like Facebook Home
We’ve all had that feeling that Facebook was going to take over the world, and we agree that it’s a close run between them, Google, and Apple for Internet domination. Now Facebook is trying to step up...
View ArticleWelcome to Twitter Keyword Targeting
Last Wednesday (April 17th), Twitter decided to amp up their advertising platform to a whole new level and play with the big boys of advertising. Twitter sent out a mass email to their existing Twitter...
View ArticleThe Cost vs Value of a Facebook Like
If you ever use Facebook Ads for your business, you’ve more than likely calculated a “cost per like” average every time you’ve paid for an ad to determine how much you’re actually spending to get new...
View ArticleMobile Ads Bring Serious Revenue for Facebook
As if Facebook didn’t generate enough money, now it’s proving to be on the mobile rise. Thirty percent of its first quarter revenue from ads came from mobile ads alone. This is a significant increase...
View ArticleFacebook Retargeting Ads Now in the News Feed
Facebook retargeting ads will now be able to show up right in the news feed. What does this mean for advertisers? More opportunities to reach new clients, and another chance to reach those who...
View ArticleFacebook Gets Verified Users
At long last, Facebook has decided to get on the verified bandwagon and start handing out the precious blue check marks to celebrity and high-profile business pages. Facebook decided to take the leap...
View Article#Facebook: Hashtagging for the Masses
Once again, Facebook is a little late to the game. As they recently began verifying pages like Twitter, they have now decided to cave to the popular (or not so popular) trend of #hashtagging as well....
View ArticleMyspace for the Win?
We reported back in September that Myspace was coming back after a long, long time. Well, now after another lengthy stretch of time in beta, it actually has. Before you start cringing and groaning that...
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